THE GLOBAL CAPABILITY FRAMEWORK

THE BENCHMARKING PLATFORM FOR PUBLIC RELATIONS AND COMMUNICATION MANAGEMENT
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Framework Introduction

Getting Started

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INTRODUCING THE GLOBAL CAPABILITY FRAMEWORK

This framework is a powerful tool for personal development; a self-assessed solution with a focus on team-orientated improvement. Whether you're an individual, a small team or a larger organisation, this framework can provide the basis to develop key PR capabilities:

1. To align communication strategies with organisational purpose and values
2. To identify and address communication problems proactively
3. To conduct formative and evaluative research to underpin communication strategies and tactics.
4. To communicate effectively across a full range of platforms and technologies
5. To facilitate relationships and build trust with internal and external stakeholders and communities
6. To build and enhance organisational reputation
7. To provide contextual intelligence
8. To provide valued counsel and be a trusted advisor
9. To offer organisational leadership
10. To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations
11. To develop self and others, including continuing professional learning