THE GLOBAL CAPABILITY FRAMEWORK


THE BENCHMARKING PLATFORM FOR PUBLIC RELATIONS AND COMMUNICATION MANAGEMENT
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INTRODUCING THE GLOBAL CAPABILITY FRAMEWORK


This framework is a powerful tool for personal development; a self-assessed solution with a focus on team-orientated improvement. Whether you're an individual, a small team or a larger organisation, this framework can provide the basis to develop key PR capabilities:


  1. To align communication strategies with organisational purpose and values
  2. To identify and address communication problems proactively
  3. To conduct formative and evaluative research to underpin communication strategies and tactics.
  4. To communicate effectively across a full range of platforms and technologies
  5. To facilitate relationships and build trust with internal and external stakeholders and communities
  6. To build and enhance organisational reputation
  7. To provide contextual intelligence
  8. To provide valued counsel and be a trusted advisor
  9. To offer organisational leadership
  10. To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations
  11. To develop self and others, including continuing professional learning