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About GCF

The Global Capability Framework is the Global Alliance’s benchmark for what professsionals in public relations and communication management are capable of when they perform at their best. It applies to individuals and groups such as communication departments, and the profession as a whole.

It was developed after two years of research by an international team of academics funded and led by the University of Huddersfield in the UK who worked with practitioners, professional associations, academics and the GA Board. The Framework can be used as a global benchmark, but also reflects cultural and regional variations in public relations as a profession.

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